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Personal care makes gains, says Provoke Insights.
January 1, 2021
By: Happi Staff
COVID-19 dominated consumer purchasing patterns for nearly all of 2020. Now FMCG companies are wondering if the changes are permanent. To find out, Provoke Insights conducted an online survey among a representative sample of 600 Americans between the ages of 21 and 65. The study analyzed in-person and online buying habits, concerns caused by the pandemic and excitement as restrictions are lifted. The research also looks at specific shopping behaviors and trends and how it impacts various industr...
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